With social listening, you see what's being said about your organisation, brand or topic on social media and other online sources.
With Coosto Listen, you collect relevant posts from social media, online news, blogs, forums and reviews. This lets you discover which topics keep coming back, how conversations change, and where notable shifts in activity, sentiment or emotion occur.
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A single post says little about how a conversation develops. With social listening, you look at posts over a longer period and from different online sources side by side.
This shows you which topics come back more often, when activity changes and how the tone around a topic shifts. Social media monitoring mainly shows which posts and mentions appear. With social listening, you examine how those posts are connected and which topics or changes are behind them.
A rise in the number of posts shows that something is happening, but not yet why. With a social listening tool, you combine different analyses to investigate that change further.
Look, for example, at which words, hashtags and phrases stand out and how positive, negative or neutral sentiment changes. EmotionAI adds specific emotions to that, such as frustration, appreciation, concern, joy and sarcasm. You can then see which posts and topics are contributing to the change.
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See which words, hashtags and phrases come back remarkably often.
Track how the balance of positive, negative and neutral posts changes.
Discover which emotions are recognised in posts and how strong they are.
Get notified of new posts or of configured changes in activity or sentiment.
Track developments over time and share results within your organisation.
<p class="highlighted-feature-description">Krijg dieper inzicht in de online dialoog dankzij de comments op relevante berichten, ook als deze jouw merk niet expliciet benoemen.</p>
A social listening analysis starts with the question you want to answer. During a personal demo, we show you how to translate that question into a search query in Coosto Listen and how to analyse the results.
Translating a research question into search terms and exclusions.
Defining and analysing online conversations.
Investigating topics, sentiment and emotions.
Tracking changes with alerts, dashboards and reports.
Examples of social listening for environmental analysis and crisis monitoring.
Social listening is the structural tracking and analysis of online conversations about an organisation, topic or theme. You look not only at individual posts, but also at which topics keep coming back and how activity and sentiment change.
A social listening tool helps collect, search and analyse online posts. With Coosto Listen, for example, you can investigate which topics keep coming back, how sentiment changes and which emotions are recognised in posts.
Social media monitoring mainly focuses on finding and tracking posts and mentions. With social listening, you further analyse those posts to recognise recurring topics and changes.
Media monitoring is about tracking posts and publications from different media sources. With social listening, you also examine how topics, activity and sentiment within those posts change.
With Coosto Listen, you can track posts from social media, online news media, blogs, forums and reviews, among others. The information available differs per source.
Yes. In Coosto Listen, posts are classified as positive, negative or neutral. You can see how that balance changes and which posts contribute to a shift.
Yes. You can track which topics are being discussed around your organisation and environment, and investigate how that conversation changes.
Yes. With saved search queries and alerts, you can track changes in activity and sentiment. After a notification, you can see which posts are causing the change.
Start with the question you want to answer and determine which topics and search terms belong to it. In Coosto Listen, you translate that question into a search query and then analyse how the conversation develops.
