The Coosto platform

Coosto helps organisations understand what is happening around them, recognise which signals need attention and align their communication accordingly. From environment monitoring to public contact and gaining insight into results.

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Our mission

“Helping organisations better understand what is happening around them and translate those insights into relevant communication, strong relationships and trust.”

Coosto platform: monitoring and analysis, collaboration, overview and responding to developments

From insight to communication in one platform

Communication starts with understanding what is going on. Which topics are people talking about? Which questions keep coming back? And which developments need attention?

With Coosto you follow online conversations and news, recognise relevant signals and discover which sentiments and emotions play a role. From the same platform you plan and publish content, manage questions and responses and gain insight into your communication results.

This way communication teams work from the same information, interpret developments better and make better-founded communication choices.

Every day, communication, marketing and customer contact professionals use Coosto to monitor their environment, organise their communication and evaluate results.

Our management team

“Good communication starts with listening. To what is happening in society, which questions people ask and how they respond to developments and decisions.

That information is valuable, but only when you understand what signals mean can you decide where attention is needed.

With Coosto we bring together environment monitoring, public contact, content publishing and reporting. This helps communication professionals recognise developments in time, communicate in a targeted way and substantiate their choices.

Because if you understand your environment, you can better decide how and when to communicate.”

Toine Verheul
CEO
Thierry Thijssen
Manager Product team
Dominique van Roon
IT Director
Jordi van Hout
Financial Manager

Real-time insight into what is happening

Follow online conversations and discover which topics are alive in your environment. With social listening and EmotionAI you recognise emerging issues, sentiment and emotions. That way you see sooner what needs attention and can align your communication accordingly.

Reach your audience with the right message

Plan, publish and optimise social media posts from one content calendar. Publish helps you create and schedule result-driven posts, with AI-powered insights and data-driven suggestions.

Report on your impact with solid evidence

Measure, monitor and analyse all your social media metrics in one overview. With the Report dashboards you create complete analyses and use data-driven insights to increase your impact.

Answer every question with the right attention

Respond to questions, mentions and reviews from one clear inbox. This helps your team assist residents and customers faster while you build a stronger reputation.

Discover what is trending

See which content is trending, even before it peaks. With Discover you respond to relevant topics at the right moment and increase your reach.

Listen Publish Report Engage Discover

Where we come from

Founded in 2008
88 employees
11 nationalities
2 locations

What we stand for

Collaboration
We believe that good collaboration always leads to better results. That is why we talk with our customers through the online community and in knowledge sessions and training courses. That way we help each other grow.
Agility
Our customers’ environment is constantly changing. Social developments, new communication channels and technology influence how organisations communicate. That is why we keep developing our platform, so communication professionals can respond to changing needs and new opportunities.
Winning mindset
We want to help our customers get the most out of their communication. By making relevant developments visible, supporting collaboration and providing insight into results. We keep challenging ourselves to improve our software and services.
Passion
We work with energy, commitment and enjoyment on solutions that support the daily work of communication professionals. We think along with our customers, share our knowledge and work together on communication that reflects what is going on.