Frequently asked questions

• Which emotions does EmotionAI measure?

  EmotionAI labels messages using the following categories:

  ‍

  • Enjoyment
  • Confusion
  • Anger
  • Frustration
  • Disappointment
  • Sarcasm
  • Concern
  • Appreciation
  • Understanding
  • Happiness
  • Neutral
• What does this offer compared to positive, negative or neutral sentiment?

  It provides both direction and meaning. You don't only see that sentiment is changing, but also which emotion is driving that change. This makes reputation insights more concrete and far more actionable for decision-making.

• How does intensity work exactly?

  In addition to the emotion label, each message receives an intensity level: low, medium or high. This allows you to focus analyses, dashboards and alerts on the signals with the greatest impact.

• What does context-based sentiment for brand and product names mean?

  EmotionAI determines sentiment based on the context surrounding your brand and product names. Even when a message contains multiple emotions or topics, the measurement remains focused on what is being said about your brand or product. This results in more consistent reputation monitoring.

• Does EmotionAI work across all sources we monitor?

  Yes. EmotionAI measures sentiment across social media, news, blogs and forums, giving you a single, consistent view of your reputation across all channels.

• Who is EmotionAI for?

  For professionals and teams who want to build and substantiate reputation with data, including:

  • Conversions and KPI's per campaign
  • Social media performance & website traffic and conversions
  • Marketing and brand teams
  • HR and employer branding
  • Webcare/customer service managers
• Can I report at product level and track reputation over time?

  Yes. In Report, you can create dashboards and reports per brand name, product name, theme, source and time period. This allows you to continuously monitor reputation development and clearly measure the impact of campaigns and events.