Commercial signals per account based on your value proposition

Your value proposition is the filter. AI translates what you sell into themes and phrasing that resonate in the market, linking them directly to your strategic accounts.

Sales Signals only selects developments that align with your value proposition and are relevant to retention, renewal, upsell, cross-sell, activation, and churn prevention.

Always a great reason to reach out

You receive signals by email featuring the customer name and an action label such as expansion, renewal, upsell, cross-sell, or churn risk. A single sentence highlights why it matters right now, followed by the post and a link to the source.

You only get alerted when something is truly happening, keeping your inbox quiet while ensuring you're switched on at just the right moment.

What Sales Signals delivers for account teams

Greater control over retention and renewals

Je ziet eerder wanneer er iets verschuift bij strategische klanten. Daardoor kun je risico’s sneller adresseren en gesprekken over voortzetting beter voorbereiden.

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Engaging more often at the right level

Each signal provides external context that helps you open the conversation where decisions are made. You get on the radar sooner with budget owners and stakeholders who set the strategic direction.

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Greater momentum for expansion

You recognize sooner where opportunities arise to broaden or deepen the collaboration. This allows you to follow up more effectively and accelerate account expansion.

How Sales Signals works

AI analyzes positioning, customer promises, market focus and offerings

From your value proposition to themes and phrasing that customers use.

Sales Signals filters thousands of sources for what is relevant to your accounts.

Links this to customer names and selects only relevant developments.

For each customer, you see retention, contract renewal, expansion, or cancellation risk.

Discover how Sales Signals provides key account managers with strategic insights:

Our specialists are happy to help you explore how Sales Signals can help your account teams automatically consolidate and instantly distribute strategically relevant customer insights, enabling them to act on retention and upsell opportunities at just the right moment.

All the ins and outs of commercial signaling and data-driven account management

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Practical examples based on your commercial proposition

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Our expert will guide you through Coosto’s Sales Signals module

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Frequently asked questions

  • How does Sales Signals determine what is relevant to us?

    We start with your commercial proposition and your customer list. AI translates your positioning and customer promises into market language and themes. With this, Sales Signals filters only the developments that fit your offerings and are relevant to retention, contract renewal, expansion, or cancellation risk.

  • Which sources do the signals come from?

    An email for each signal containing:

    • Finance (Nota: Se refiere al contexto financiero/datos de la cuenta)
    • A label for the type of trigger, such as contract renewal, expansion, or cancellation risk
    • A single line of context explaining why it matters right now
    • A snippet and a link to the source
  • Will I receive a lot of emails?

    No. You only receive an email when there is truly a relevant signal. No fixed bulks. Only updates with commercial value.

  • Which sources do the signals come from?

    Sales Signals monitors public online sources 24/7/

    • Online news and trade media
    • Blogs and trade forums
    • Social media platforms
    • Review sites and press releases

    From these, it only selects what aligns with your commercial proposition and your key accounts.

  • Do I need technical knowledge to set up Sales Signals?

    No. Setup is done together with Coosto Customer Success, based on your value proposition and account list. After that, the signaling runs automatically, and you can make adjustments to accounts and labels whenever needed.

  • How quickly can we go live?

    We can start after a brief intake regarding your value proposition and accounts. Following that, Sales Signals will be set up, and you will receive the first signals in your inbox.

  • Can we customize labels and categories to fit our workflow?

    Yes. We align labels with your commercial process and terminology. For example: contract renewal, expansion, cancellation risk, or stakeholder engagement within the customer organization.

  • Which organizations is Sales Signals suitable for?

    For B2B organizations with key accounts or strategic accounts where retention, contract renewal, and expansion are critical.

  • What are the costs of Sales Signals?

    The price depends on the number of accounts in scope and the chosen package. There is a minimum monthly fee per package and an unlimited number of users. Check the pricing page for current tiered rates and options for additional value propositions.