Environment analysis: see what needs attention
Follow news, social media posts and responses around an event, topic or location. Bring relevant developments together and decide which signals need further research, communication or follow-up.
- Cut out online noise
- Investigate changes
- Share your findings
Separate relevant developments from online noise
During an incident or a current topic, information appears in several places at once. News media publish new facts, people respond on social media and new questions or topics come up quickly.
An environment analysis helps you separate relevant developments from noise and see where signals originate. A targeted search query limits irrelevant results, so you see faster which topics you want to investigate further or keep following.
Decide which signals call for action
Set up Alerts for developments you want to keep following, for example when the number of posts or sentiment changes noticeably. That way you notice sooner when a topic suddenly gets more attention. Then investigate what is going on.
Compare topics, sentiment, sources and authors to see which posts contribute to the change. You see not only that something is changing, but also what is behind it and how the development builds up.
Share developments with the right stakeholders
Bring relevant developments from your environment analysis together in dashboards and reports. Show which topics are in play, how attention develops and which sources or responses play a role. Share those insights regularly with colleagues, management or other stakeholders.
That way everyone works from the same up-to-date picture. You can explain developments more easily and show what your findings and proposed next steps are based on.
Tips
Listen: know what is happening around your organisation.
How Coosto helps with your environment analysis
Focus your analysis on what matters
Combine topics, locations and other terms in a single search query. Refine your search query if the results are too broad, and save it to follow a topic on an ongoing basis.
Find out what is behind a change
Compare the number of posts, sentiment, trending topics, sources, websites and authors in dashboards. That way you see which topics and sources contribute to a peak or shift.
Get a signal when something changes
Set up Alerts for notable developments, such as a sudden rise in the number of posts or an increase in negative sentiment. Then investigate straight away what is causing the change and how it develops.
Turn signals into follow-up
Organise posts that need further attention with labels in Coosto Engage. Is communication needed? Publish through Coosto Publish and use labels to analyse the results in reports later on.
See how to set up an environment analysis
In the demo you'll see how Coosto helps you pick out relevant developments from online coverage and turn them into targeted communication or follow-up.
During a demo we show you:
- Build a search query and exclude irrelevant results.
- Compare topics, sentiment and sources to investigate changes.
- Set up Alerts for developments you want to keep following.
- Bring your findings together in dashboards and share reports.
- Use signals from your environment analysis to support communication and follow-up.
Frequently asked questions about environment analysis
What is an environment analysis?
An environment analysis maps relevant coverage and responses around an event, topic or location. You explore which topics keep coming up, through which sources information spreads and how coverage changes.
How do you build a search query for an environment analysis?
Combine topics, locations and other relevant terms in a single search query. Are the results too broad? Then refine the search query with extra terms or exclusions. Coosto's Search Helper makes setting up and refining search queries easier.
Which sources can you include?
You can analyse social media and online media, including news websites, blogs and forums, separately. That way you can distinguish public reactions from journalistic coverage.
What information can you analyse?
You can look at the number of posts, sentiment, trending topics, sources, websites and authors, among other things.
Can you receive notifications automatically?
Yes. You can set up email alerts for, say, a sudden rise in the number of posts or an increase in negative sentiment.
Is an environment analysis only relevant during a crisis?
No. You can also use saved search queries to follow topics on an ongoing basis. A crisis is just one application of environment analysis.
