How Inform works: organizing professional insights at the department level

You define which themes and sources are relevant to the work and responsibilities of each department. Inform uses these parameters to gather and structure professional insights using powerful search queries.

This creates a consistent stream of information for each department, containing only the developments that matter, so teams always operate from an up-to-date and relevant information base. Topics relevant to the entire organization are shared centrally to ensure the same context remains available everywhere.

A workflow that always fits your organization

Analytics provide insight into how professional information is used within the organization and which topics are actually relevant to teams and decision-making. You can see which Inform emails are opened, which articles are clicked, and which themes generate the most engagement.

Based on these insights, you can precisely adjust themes, sources, and distribution. This not only organizes information delivery more consistently, but also makes it demonstrably more relevant and effective for the organization.

A workflow that always fits your organization

Inform gives you the flexibility to organize your professional information delivery based on your desired level of automation, control, and editorial freedom.

Automatic mode

Articles are automatically selected and included in the information mailing based on your pre-set themes and sources.

Smart curation

You maintain control by pinning or excluding specific articles. The rest of the selection is automatically generated within your established themes.

Expert selection

Complete control over the content. You personally choose which articles to include and determine the composition of the information stream.

Maximize your impact with these features

Search filters per theme:

Determine which sources and topics are relevant for each theme and department. Inform automatically gathers the right professional insights.

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Prioritization:

Sort insights based on relevance, views, or reach, making major developments instantly visible within the information stream.

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Editorial control when needed:

Choose what is included, what is left out, and what takes priority within the information stream.

Preview & test send:

Check content and layout in advance or share a draft version with a select group.

Context & commentary:

Add annotations (if you wish) to provide more meaning and context for your teams.

Analytics:

Gain insight into what is being read and which themes are driving engagement.

Custom branding & layout:

Mailings align with your organization’s corporate identity and design.

Recipient management:

Manage who receives which information stream on a department or team level.

Frequency:

Let Inform compile and share new editions per department periodically or on an ad-hoc basis (triggered by specific alerts).

How Inform works

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Set up themes per department or target audience

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Inform automatically gathers relevant articles

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Add context or exclude articles

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Choose recipients and schedule automatic delivery

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Analyze results, and adjust based on engagement and strategy

Discover how Inform structurally organizes professional information within your organization

Our specialists would be happy to show you in a demo how Inform organizes your information delivery based on the themes and sources that matter to you, tailored to your teams and organization-wide topics.

All the ins and outs of structurally organizing professional information within organizations via automated mailings.

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Our expert will walk you through Coosto’s Inform.

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Add context or filter out articles

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Select recipients and automate delivery scheduling

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Analyze performance, and refine based on engagement and strategy

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Keep me up to date

Frequently asked questions

  • What exactly is Inform?

    Inform is a consistent information delivery solution for organizations. It helps teams and departments structurally organize professional insights based on themes, sources, and search queries. Inform ensures that relevant developments are available daily within departmental and organizational streams, keeping teams aligned with the same up-to-date context.

  • Who is Inform designed for?

    Inform is designed for organizations that want to structurally organize professional information across multiple teams or departments. This includes communication, marketing, policy, and knowledge-driven organizations where both team-specific focus and organization-wide alignment are critical.

  • How does Inform gather the professional information that is relevant to me?

    Inform works based on search queries that you set up yourself for each theme. You determine which topics and sources are relevant to a department or the entire organization. Based on these search queries, Inform continuously gathers up-to-date insights and external signals that match the established themes.

  • Do I need technical knowledge to use Inform?

    No, that is not necessary. You can easily set up topics in Inform using a simple search form. Inform then automatically gathers the relevant professional insights for you. You decide whether and how much manual editing you want to do. Naturally, our Support Team is always ready to help.

  • Can Inform find and send relevant updates fully automatically?

    Yes, it can. In Inform's Automatic Mode, information mailings are automatically compiled and sent based on your themes and settings. You simply set the themes, sources, recipients, and frequency once. After that, departments automatically receive relevant updates at scheduled times without any manual effort. If you prefer to edit the content yourself, you can choose Smart Curation or Expert Selection instead.

  • How do I determine who receives which information within my organization?

    You decide which departments or teams receive updates for each information stream or topic. For example, the HR department receives information tailored precisely to their field of work. Topics that are important organization-wide, such as major industry developments, are shared with all colleagues.

  • Do I need other Coosto tools to use Inform?

    No, Inform is a standalone product with its own environment. It operates independently of Coosto's other solutions.