These organizations rely on Coosto

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Why reputation matters more than ever in construction

Detect risks before they escalate

Minimize the risk of reputational damage around major projects, sustainability efforts or safety issues. With real-time insights and alerts, you stay ahead of potential crises. Monitor sentiment around your company and respond proactively to relevant news and mentions.

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Continuous insight into your online reputation

Never miss a message about your projects or company. Coosto automatically tracks where, how and when you’re being mentioned. With built-in sentiment analysis, you’ll instantly know whether your reputation is at risk.

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Strengthen your market position among stakeholders

In construction, trust is everything. Whether it’s tenders, investors, or municipalities—your message must be solid. Coosto helps you communicate clearly and consistently about safety, sustainability and quality to boost your reputation and credibility across all key stakeholders.

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Take control of your reputation

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Crisis dashboards & real-time alerts

Get instant alerts for every brand mention. Spot potential risks before they escalate into reputational damage and closely monitor any negative publicity.

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Thought leadership

Be the first to respond to trends and developments. Use timely content to strengthen your position as an industry leader and grow your brand authority.

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Advanced analytics

Measure how your communications impact your reputation among clients, media and stakeholders. Benchmark your market position with share-of-voice data and industry comparisons.

Intuitive reputation dashboards
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Build stakeholder trust with powerful, relevant content
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Efficient social media and communication management
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A conversation with an industry expert about your goals and challenges
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Personalized advice to strengthen your reputation strategy
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Frequently asked questions

  • Why is reputation management essential in construction?

    Reliability, safety, and long-term relationships are key to success in the construction industry. A strong brand reputation is essential for winning the trust of major clients, government bodies, and investors.

    On the flip side, negative sentiment, even based on incomplete information, can directly impact tenders and investments. That’s why proactive reputation management is essential. Monitoring, responding, and engaging are the cornerstones of strong brand control.

  • How does Coosto help build stronger brand authority?

    Strengthen your position as a thought leader by sharing relevant content that aligns with current industry developments. Coosto’s Discover module gives you real-time insights into trending topics and themes within the market. It shows which articles are rapidly gaining popularity—making them the conversations of today and tomorrow.

    Use these insights to your advantage: create strategic content as a construction company based on the latest developments in sustainability, innovation, or safety. This not only demonstrates your credibility, but also reinforces your brand authority.

  • How do I measure the impact of our strategy with Coosto?

    With Coosto’s in-depth reporting, you bring together the metrics that matter—sentiment, media exposure and stakeholder reach. These insights make reputation measurable and help you report impact clearly to leadership or investors.

    You also gain insight into your market position: see where your brand stands in the overall industry and your share of voice in online conversations. Learn how you fare when compared to competitors and the market as a whole. Adapt your content strategy based on this data and secure a stronger competitive edge in the market for your construction company.