These public institutions rely on Coosto

Rijkswaterstaat Ministerie van Infrasctructuur en WaterstaatMinisterie van Justitie en VeiligheidOverheidMinisterie van Binnenlandse Zaken en KoninkrijkrelatiesBelastingdienst

Understanding public opinion to drive engagement

Track and monitor societal sentiment

Follow key developments in online discussions about policies, public institutions, and societal topics. With real-time insight into public sentiment, you’ll know exactly what’s on the minds of citizens.

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Increase citizen engagement on social media

Maintain a consistent and reliable connection with citizens through social media: answer questions, clarify uncertainties, and actively involve the public in policymaking. Communicate from the outside in — respond to what people are talking about and build more public support.

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Rapid response to societal issues

Whether it’s an emergency, policy change, or a trending societal debate, timely and coordinated responses are crucial to maintaining a strong reputation. Get notified when a potential crisis arises and take early action to prevent escalation with fast and effective communication.

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Coosto for the public sector

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Realtime alerts & crisis management

Identify emerging issues early with smart alerts and take timely action to prevent misinformation or public dissatisfaction. Set up custom notifications, create crisis dashboards, and intercept discontent before it escalates — all through clear and quick communication.

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Unified interaction with citizens

Identify emerging issues early with smart alerts and take timely action to prevent misinformation or public dissatisfaction. Set up custom notifications, create crisis dashboards, and intercept discontent before it escalates — all through clear and quick communication.

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Clear, actionable reporting

Demonstrate the performance of your content, sentiment around policy measures, and overall engagement to management and stakeholders. Report on the impact of your communication efforts with intuitive dashboards and detailed reports.

Key updates in the public sector

With Coosto, you gain a powerful set of tools to boost public engagement and respond effectively to societal sentiment.
Monitor critical developments and respond with appropriate messaging
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Strengthen online interaction and connection with the public
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You’ll speak with an experienced advisor about your needs and goals
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You will receive targeted advice to improve your communication strategy
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Frequently asked questions

  • How does social listening help respond to public opinion more effectively?

    Social listening enables government organizations to closely monitor online conversations about societal issues and public services, and to analyze trends. This leads to better-informed decisions and improved communication with citizens.

    It also provides insight into public sentiment — helping you understand not just the volume, but the tone of discussions. This knowledge is essential for safeguarding your organization’s reputation and strengthening your image.

  • How can I closely monitor online discussions about specific topics like elections or sustainability?

    With Coosto, you can easily set up targeted searches based on themes, policy issues, or societal topics relevant to your organization.


    This gives you ongoing insight into the evolution of online activity related to these critical subjects. Real-time alerts ensure you never miss an important message or spike in conversation.

  • How do I create stronger online connections with citizens?

    Online connection starts with getting a clear overview of all incoming messages and questions. Coosto Engage provides you with a uniform platform that helps you handle all messages from live chat and social media platforms (such as WhatsApp, Facebook, Instagram, and LinkedIn) from one single inbox.


    This allows you to respond quickly and efficiently, showing citizens that they’re being heard.

  • How do I analyze and report campaign results with Coosto?

    Show the real impact of your communication efforts with clear dashboards and reports that highlight key metrics. Analyze:

    • Reach, engagement, and sentiment of your social media campaigns

    • Responsiveness and resolution rates in webcare

    • Trends and societal topics your organization addresses

    Use dashboards and reports to easily share insights with colleagues, policymakers, and stakeholders, whether through monthly updates or real-time crisis dashboards. This helps you deliver evidence-based recommendations, showcase your work’s impact, and build trust in your communication approach.