From societal signals to strong communication
Actively listen to public opinion, build trust, and communicate proactively with Coosto. Coosto’s social media and monitoring tools help public sector organizations respond effectively to societal sentiment and strengthen online engagement with citizens.
These public institutions rely on Coosto
Understanding public opinion to drive engagement
Increase citizen engagement on social media
Maintain a consistent and reliable connection with citizens through social media: answer questions, clarify uncertainties, and actively involve the public in policymaking. Communicate from the outside in — respond to what people are talking about and build more public support.
Rapid response to societal issues
Whether it’s an emergency, policy change, or a trending societal debate, timely and coordinated responses are crucial to maintaining a strong reputation. Get notified when a potential crisis arises and take early action to prevent escalation with fast and effective communication.
Coosto for the public sector
Realtime alerts & crisis management
Identify emerging issues early with smart alerts and take timely action to prevent misinformation or public dissatisfaction. Set up custom notifications, create crisis dashboards, and intercept discontent before it escalates — all through clear and quick communication.
Unified interaction with citizens
Respond effectively to questions and comments to strengthen the relationship with society from one unified inbox, for more overview and context per conversation.
Clear, actionable reporting
Demonstrate the performance of your content, sentiment around policy measures, and overall engagement to management and stakeholders. Report on the impact of your communication efforts with intuitive dashboards and detailed reports.
Get started with Coosto
With Coosto, you gain a powerful set of tools to boost public engagement and respond effectively to societal sentiment.
- Monitor critical developments and respond with appropriate messaging
- Strengthen online interaction and connection with the public
During a demo we show you:
- You’ll speak with an experienced advisor about your needs and goals
- You will receive targeted advice to improve your communication strategy
Frequently asked questions
How does social listening help respond to public opinion more effectively?
Social listening enables government organizations to closely monitor online conversations about societal issues and public services, and to analyze trends. This leads to better-informed decisions and improved communication with citizens.
It also provides insight into public sentiment — helping you understand not just the volume, but the tone of discussions. This knowledge is essential for safeguarding your organization’s reputation and strengthening your image.
How can I closely monitor online discussions about specific topics like elections or sustainability?
With Coosto, you can easily set up targeted searches based on themes, policy issues, or societal topics relevant to your organization.
This gives you ongoing insight into the evolution of online activity related to these critical subjects. Real-time alerts ensure you never miss an important message or spike in conversation.
How do I create stronger online connections with citizens?
Online connection starts with getting a clear overview of all incoming messages and questions. Coosto Engage provides you with a uniform platform that helps you handle all messages from live chat and social media platforms (such as WhatsApp, Facebook, Instagram, and LinkedIn) from one single inbox.
This allows you to respond quickly and efficiently, showing citizens that they’re being heard.
How do I analyze and report campaign results with Coosto?
Show the real impact of your communication efforts with clear dashboards and reports that highlight key metrics. Analyze:
- Reach, engagement, and sentiment of your social media campaigns
- Responsiveness and resolution rates in webcare
- Trends and societal topics your organization addresses
Use dashboards and reports to easily share insights with colleagues, policymakers, and stakeholders, whether through monthly updates or real-time crisis dashboards. This helps you deliver evidence-based recommendations, showcase your work’s impact, and build trust in your communication approach.
