Media monitoring: know what needs attention
Follow what appears about your organisation or policy theme in the news and on social media. Extend your monitoring with print, radio and TV. Use EmotionAI to investigate which emotions online posts contain, to support your communication and advice.
- News and reactions together
- Spot changes
- Support your advice
Decide which coverage deserves attention
An article in the regional newspaper or an item on radio or TV can raise questions on social media. Before you prepare an explanation, you want to know what is being said, which questions keep coming back and whether the attention continues. The number of posts alone doesn't tell you that. You need the content and the sources to judge whether to give extra explanation, discuss a signal internally or keep following the topic.
Assess where explanation or alignment is needed
You want to be able to explain why a topic deserves attention and which questions your communication needs to answer. In Coosto, follow news coverage and online conversations, even when your organisation isn't mentioned directly. Look at the content, sources and development of the attention. Use that context to prepare an explanation, discuss a signal with colleagues or deliberately keep monitoring.
With Coosto I can effortlessly monitor the latest news and posts.
Follow what matters to your organisation
In Coosto Listen, set up a search for your organisation, a policy theme or a project. Combine search terms and exclude irrelevant words or sources. Save the selection and set an alert for new posts or a rise in activity. A notification alerts you to the change, without you having to check the search manually all the time. That way you focus on the developments that are relevant at that moment and can decide faster whether extra monitoring, explanation or alignment is needed.
Tips
Support your advice and follow what changes
Use your saved searches in dashboards, reports and daily overviews. Show colleagues how the coverage develops and use concrete posts to explain why you advise explanation or alignment. Then keep following the same topic: does the attention continue, do other questions come up or does it fade? Based on that, discuss whether your communication or earlier advice needs adjusting.
Capabilities for your media monitoring
Targeted searches
Narrow down your topic with search terms, combinations, filters and exclusions.
Alerts
Get notified of new posts or set thresholds for activity.
Trending Topics
See which topics, words and hashtags stand out as a starting point for research.
EmotionAI
Investigate which emotions posts contain and how strong they are.
See media monitoring for your organisation
See how you collect coverage around a topic, investigate changes and use the outcomes for internal advice. During a personal demo, we show how media monitoring fits the questions your organisation follows.
During a demo we show you:
- How to follow an organisation, project or policy theme in a targeted way.
- How to exclude irrelevant results.
- How to investigate the underlying posts after an alert.
- How to see a topic back in dashboards and reports.
Frequently asked questions about media monitoring
What is media monitoring?
Media monitoring is following coverage about, for example, your organisation, a project or a topic. By also examining the content, sources and development of that coverage, you can assess what deserves attention in your communication.
Which media can I follow with Coosto?
Coosto Listen follows posts from, among others, online news media, social media, blogs, forums and reviews. Which information is available differs per source. During the demo, discuss which sources are relevant for your monitoring and what coverage is available.
Can I follow topics without my organisation's name?
Yes. You can set up a search around a policy theme, project or other topic. Use suitable search terms, combinations and exclusions to narrow down the selection.
How do I avoid irrelevant search results?
Among other things, you can exclude words, websites, sources and authors. Review the results of your search and adjust the selection when posts appear that don't fit your monitoring question.
Does sentiment show whether I should respond?
Sentiment helps you recognise how the tone of posts develops. Then look at the content and context. A negative post or a change in sentiment does not in itself determine whether a response is needed.
What is the difference with environmental analysis?
Here, media monitoring focuses on relevant coverage and how it develops. With environmental analysis, you investigate more broadly which topics, stakeholders and developments play a role around your organisation. Media monitoring can supply information for that.
