CEOs, directors and experts have knowledge and ideas for LinkedIn. But turning that into good posts on a regular basis takes time. With LinkedIn Advocacy, you prepare and schedule posts for their personal profiles in Coosto Publish, alongside your other social media posts. That way, you don't need a separate content plan for thought leaders.
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Experts have their own network of peers and clients on LinkedIn. By publishing content through their personal profiles as well, you expand your potential reach beyond your company page.
How to use Coosto
In Coosto Publish, your communication or marketing team prepares and schedules posts for experts' personal LinkedIn profiles alongside posts for your other social media channels. This eliminates the need to manage LinkedIn content for thought leaders through a separate process.
Working on LinkedIn content for multiple experts? Preparation can quickly get spread across separate documents, messages and schedules. In Coosto Publish, you prepare and schedule those posts alongside your other social media content, so you can see what's ready for whom and when it will be published.
This gets you:
Experts have the knowledge, but not always the time to work out and schedule every LinkedIn post themselves. In Coosto Publish, your communications or marketing team can prepare and schedule the content. That way, publishing takes the expert less time, while their own knowledge and input remain the basis of the post.
The owner connects their personal LinkedIn account to Coosto themselves. To do this, the owner logs in to LinkedIn and grants Coosto permission to connect the account. That means your communications or marketing team doesn't need any LinkedIn login details.
Publish content not only through your company page, but also through the personal LinkedIn profiles of your experts. That way you tap into their network of peers and clients as well as your own company network.
Prepare and schedule posts in Coosto Publish instead of working with separate documents, messages and schedules.
See in one schedule which posts are ready for your experts and your other social media channels.
The owner connects the personal LinkedIn account themselves. Regular personal posts are not automatically pulled into Coosto's content calendar.
Bring the LinkedIn content of your CEO, directors and experts together with your other social media content. That way you don't need to set up a separate schedule or way of working. See in a demo how you connect personal LinkedIn accounts and prepare and schedule content for experts in Coosto Publish.
With LinkedIn Advocacy, you connect personal LinkedIn accounts to Coosto Publish. Your communications or marketing team can then prepare and schedule posts for thought leaders alongside your other social media content.
The owner does this themselves via LinkedIn and gives the Coosto app permission to connect the account to Coosto. Your team doesn't need any LinkedIn login details for this.
No. Regular personal posts are not automatically pulled into Coosto's content calendar. Personal updates therefore stay outside the content your team manages in Coosto.
Yes. You can connect multiple personal accounts and prepare and schedule posts for different experts from Coosto.
Not a customer yet? Request a demo to see how LinkedIn Advocacy works within Coosto Publish. Already a customer? Discuss the possibilities with your Customer Success Manager.
