Your organisation already has experts with valuable knowledge and relevant professional networks. With LinkedIn Advocacy, your communications team can prepare, schedule and publish their content from Coosto Publish, while experts remain in control.
This helps you make better use of their expertise and reach, without adding extra publishing work to the expert.
Request a demo
Executives and subject-matter experts have their own professional networks. By publishing through their personal LinkedIn profiles as well, you can reach relevant audiences beyond the followers of your organisation account.
According to LinkedIn, employee networks have on average ten times as many connections as their organisation page has followers. Personal profiles can therefore be a valuable addition to the reach of your organisation account.
LinkedIn Advocacy is part of Coosto Publish
This reduces the need for separate documents, emails and handovers, while keeping the entire process in one place.
Experts have the knowledge, but not always the time to create and schedule every LinkedIn post themselves. In Coosto Publish, the communications team can prepare and schedule the content.
This makes expertise consistently visible, while the expert stays involved in the content without taking on extra publishing work.
Use the professional networks of executives and subject-matter experts alongside your organisation account.
Let experts explain complex topics from their own area of expertise.
The communications team manages the content process, so experts do not have to handle everything themselves.
Bring content creation, approval, scheduling and publishing together with your other social media content.
Bring LinkedIn content for executives and subject-matter experts together with your other social media content. During a demo, we'll show you how to prepare, approve, schedule and publish content through personal LinkedIn profiles.
With LinkedIn Advocacy, you connect personal LinkedIn accounts to Coosto Publish. Your communications or marketing team can then prepare and schedule posts for thought leaders alongside your other social media content.
The owner does this themselves via LinkedIn and gives the Coosto app permission to connect the account to Coosto. Your team doesn't need any LinkedIn login details for this.
Does the expert stay in control of what is published?
Yes. With the approval workflow, the expert can review and approve a post before it is published through their personal profile.
No. Personal posts published outside Coosto are not automatically added to the content calendar.
Yes. You can prepare and schedule content for multiple connected personal profiles from Publish.
Not a customer yet? Request a demo to see how LinkedIn Advocacy works within Coosto Publish. Already a customer? Discuss the possibilities with your Customer Success Manager.
