Bring your Meta Ads data together in Coosto
Connect your Meta Ads account to Coosto and view paid performance in Report. Compare impressions, reach and clicks with the organic performance of your content. You can also view your ad spend and share results in reports.
- Paid next to organic
- View ad spend
- Share results
Compare paid and organic per post
Add Ads widgets to your dashboard or report and view paid and organic performance per post or platform. Compare reach, impressions, clicks and ad spend, and filter by content type, for example. You see which posts perform well organically and can decide which ones to support with budget. And the other way around: you see which paid content offers starting points for new organic posts.
Share one view of your results
Bring paid and organic performance together in one report and share it with colleagues and stakeholders. View results per post, platform or period, so everyone has the same figures and developments in front of them. From that shared view, you discuss which content performs well, where results fall behind and what you want to change in your content or ad budget.
Report: make the impact on your reputation measurable
Put Paid, Owned and Earned side by side
Put paid campaigns and your own social media content next to relevant online mentions you monitor with Coosto. You see not only how your content performs, but also what is being said about your organisation or topic. By comparing Paid, Owned and Earned media in one dashboard, you see how performance and online conversations develop over the same period. That gives context to your communication results.
What you can do with the Meta Ads integration
Paid performance
View impressions, reach and clicks of your paid content in Report.
Organic comparison
Compare paid performance with the organic results of your content.
Ad spend
View ad spend alongside reach, impressions and clicks.
Share results
Include paid and organic performance in dashboards and reports.
What you can do with the Meta Ads integration
Paid performance
View impressions, reach and clicks of your paid content in Report.
Organic comparison
Compare paid performance with the organic results of your content.
Ad spend
View ad spend alongside reach, impressions and clicks.
Share results
Include paid and organic performance in dashboards and reports.
Use your integrations in your daily work
Listen
Follow online conversations and developments for further analysis or follow-up.
Discover
Discover topics and content that are gaining popularity as input for your own content.
See Meta Ads in Coosto Report
During a personal demo, we show you how to connect Meta Ads, where paid performance appears in Report and how to put it next to organic results. We also show how to use this data in dashboards and reports.
During a demo you will see, among other things:
- Connecting Meta Ads accounts to Coosto
- Viewing impressions, reach, clicks and ad spend
- Comparing paid and organic performance
- Using results in dashboards and reports
Frequently asked questions
Which Meta Ads data can I view in Coosto?
Once your Meta Ads account is connected, you can view paid impressions, paid reach, paid clicks and ad spend in Coosto Report, among other metrics, for posts with fully or partly paid reach.
For which Meta platforms are the results available?
You can view results for Facebook, Instagram and Meta Audience Network. Through Audience Network, Meta ads can also be shown outside Facebook and Instagram.
Can I compare paid and organic performance?
Yes. In Report you can put paid metrics next to organic performance. For example, you compare paid reach and clicks with organic reach and engagement, per post or platform.
Can I connect multiple Meta Ads accounts?
Yes. You can connect one or more Meta Ads accounts to a project in Coosto and then use the available results in Report.
Can I combine Meta Ads with other data in Coosto?
Yes. In Report you can combine Meta Ads data with organic social media performance and relevant online mentions. This lets you analyse Paid, Owned and Earned media within the same dashboard or report.
Where do the Meta Ads results appear in Coosto?
The data is available in Coosto Report. There you can add Ads widgets to dashboards and reports and view the results per post, platform or other available filters.
Can I include Meta Ads results in periodic reports?
Yes. Report supports dashboards and periodic reports. The Meta Ads metrics available in Report can be included there alongside other relevant performance data.
