Understand what shapes your employer reputation
What current and former employees say about your organisation influences how you are seen as an employer. With Coosto Listen, you can now monitor this public employee feedback directly, alongside the other online conversations you already follow.
This turns public employee feedback into an additional source of information for recruitment marketing, recruitment and the employee experience.
Your employer reputation is also shaped outside your own channels
Job vacancies and recruitment marketing show how you present yourself as an employer. Reviews on Glassdoor and Indeed add the experiences of current and former employees.
In larger organisations, such as educational institutions, this feedback can be spread across different platforms. When reviews are viewed separately, it takes more time to recognise which topics keep coming back and how the public image of the organisation is changing.
From individual reviews to information you can act on
By following employee feedback in a structured way, you get a more complete picture than when you only look at individual reviews.
You can see which topics come up regularly, what sentiment goes with them and which emotions employees express. This allows you to:
- recognise more quickly which topics need attention;
- follow developments without having to compare reviews manually every time;
- align your recruitment marketing more closely with signals from employee feedback;
- use public feedback as additional input for recruitment and the employee experience.
Tips
Analyse public employee feedback in one place
Bring Glassdoor and Indeed together
Reviews from both platforms are available in Coosto Listen. You no longer need to check Glassdoor and Indeed separately: you work from one environment and spend less time searching and switching between platforms.
Recognise sentiment and emotions
With sentiment analysis and EmotionAI, you can see more quickly which emotions and experiences recur in reviews. You don't have to analyse every review separately to recognise patterns in employee feedback.
Follow developments over time
See how volume, sentiment and recurring topics develop. This shows you earlier when certain themes come up more often, so your picture isn't based only on individual or recent reviews.
Use insights in your communication
Use insights from employee reviews to better tailor your recruitment marketing in Coosto Publish to your target audience.
Discover what employees say publicly about your organisation
How employee reviews are collected, analysed and followed over time in Coosto Listen.
During a demo we show you:
- how you save time by following Glassdoor and Indeed from one environment;
- how you can recognise more quickly which topics, sentiments and emotions recur;
- how you can use developments in employee feedback as input for employer branding and recruitment;
- how you can use insights from employee reviews for recruitment marketing in Coosto Publish.
Frequently asked questions
Which employee reviews can I follow in Coosto?
Reviews from Glassdoor and Indeed can be tracked and analysed in Coosto Listen.
What insights do I get from employee reviews?
You can analyse recurring topics, sentiment and emotions and follow how they develop over time.
Does this replace internal employee research?
No. Internal research gives insight into what employees share within the organisation. Glassdoor and Indeed reviews add the public perspective of current and former employees.
How can I use these insights?
Use them as additional input for employer branding, recruitment marketing, recruitment and the employee experience.
