Claim your position as the authority in your industry

Want your brand to be visible and recognised as the authority in your field? Claim that position now. With Coosto, you build stronger brand authority step by step: strategically, measurably, and fully backed by data.

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Boost visibility
Claim expert status
Strengthen content strategy

Comparing share of voice with competitors

Strengthen your market position

Compare your brand to competitors and discover how your visibility is evolving in the market. Turn insights into strategies that boost your share of voice and strengthen your positioning.

Win customer trust and outpace competitors

Discover the trends, questions, and conversations that matter to your target audience. Respond quickly to these signals and become visible at the right moment. That’s how you grow relevance, build trust, and stay ahead of the competition.

Following trends and conversations in your audience

Thanks to Coosto, we were able to plan our posts and join the conversation on social media around #nietzondernatuur. This hashtag marked a short but powerful joint campaign by all green NGOs in the Netherlands. Social listening played a key role in responding quickly to online discussions.

WWF

Frank Ouwekerk

Social Media Manager

Position your organisation as the go-to expert

Translate industry questions and market trends into content that meets your audience’s information needs. By communicating consistently and proactively about relevant topics, you demonstrate leadership and expertise.

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Increase brand authority through visibility and relevance

News & trend analysis

Identify emerging trending topics in your industry first and show leadership with relevant content.

Brand mentions & related comments

See where and how your brand is mentioned online (even in comments on posts where you're not explicitly tagged) and act proactively to showcase your expertise.

Thought leader content posted by employees

Build trust and credibility by posting from personal LinkedIn accounts. Expand your reach, position employees as thought leaders, and inspire your audience.

Powerful data analysis

Make brand authority measurable with data. Prove the impact of your marketing efforts by tracking reach, engagement, sentiment, and mentions.

Discover more about Coosto during a demo

During a demo we show you:

All the ins and outs of building brand authority based on thousands of real-world use cases.
Our expert will guide you through Coosto’s tools and answer all your questions.

Frequently asked questions

What is the difference between brand awareness and brand authority?

Brand authority goes a step beyond brand awareness. Awareness is simply about how many people know your brand. An authority is seen as a trusted expert in the industry. With strong brand authority, you hold a more powerful position in the market, and an edge over competitors.

How does Coosto help strengthen my brand authority?

Coosto keeps you informed about rising news topics gaining popularity. Thanks to our smart algorithm, you’ll spot these emerging themes early, allowing you to respond quickly with new or existing content. Faster than the competition.

Share relevant content that taps into current trends and the conversation of the day, positioning your organisation as an industry expert and brand authority.

How can I analyse the level of brand authority?

Coosto lets you monitor key metrics like reach, engagement, and sentiment. You can clearly see which efforts are contributing to your reputation and strengthening your authority.

Coosto also provides insight into your brand awareness (the foundation of brand authority) by tracking both direct and indirect mentions in post comments. This gives you a complete picture of how, where, and when your brand is being discussed.

Combine all data and insights into a dashboard or report for a full view of your brand authority.

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