WhatsApp integration in Coosto

Give customers the option to contact you via WhatsApp and manage conversations alongside your other online customer contact channels in Coosto Engage. Your team works from one central inbox, keeps track of open customer questions, and ensures consistent handling across channels.

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Manage WhatsApp customer service from Coosto

Make WhatsApp part of your central customer contact strategy

Keep an overview of all your online customer interactions without switching between different inboxes. With the WhatsApp integration in Coosto Engage, WhatsApp conversations appear alongside messages, comments, and reviews from other online channels.

This allows your team to work from one central environment, makes it easy to see which conversations still need attention and helps you manage WhatsApp customer service more efficiently.

Manage WhatsApp with multiple team members

If multiple colleagues handle WhatsApp Business customer service, it is important that conversations can be easily distributed and followed up.

In Coosto Engage, you can:

  • assign conversations to the right employee, ensuring clear ownership;
  • view the full conversation history for the right context;
  • add internal notes to improve collaboration;
  • easily transfer conversations between colleagues;
  • use labels and statuses to monitor follow-up.

This prevents duplicate work, keeps customer questions organized, and ensures everyone knows what still needs attention.

Read more about the possibilities of Coosto Engage

Gain insights into WhatsApp customer interactions

If multiple colleagues handle WhatsApp Business customer service, it is important that conversations can be easily distributed and followed up.

Analyze, among other things:

  • the number of incoming messages;
  • response times;
  • conversation handling;
  • frequently discussed topics;
  • employee and team performance.

Use these insights to improve processes, better distribute workload, and make the quality of your customer service measurable.

The benefits of WhatsApp in Coosto

Make it easy for customers to get in touch

Offer customers a familiar channel to quickly ask questions or share information.

Keep customer questions organized

Manage WhatsApp alongside your other online customer contact channels from one central inbox.

Collaborate more efficiently

Distribute conversations among employees, monitor follow-up, and easily transfer customer questions.

Improve your service with insights

Gain insight into message volumes, response times, and recurring topics.

Frequently asked questions

  • How does WhatsApp work in Coosto?

    WhatsApp is connected to Coosto Engage. New conversations automatically appear in the central inbox alongside other online customer contact channels.

  • Can I manage WhatsApp with multiple employees?

    Yes. Conversations can be assigned to colleagues, transferred, and followed up from one shared working environment.

  • Do I need a WhatsApp Business account?

    Yes. A WhatsApp Business account is required to use WhatsApp within Coosto.

  • Can I connect an existing number?

    In many cases, an existing WhatsApp Business number can be connected. Coosto guides you through the setup process.

  • Can I assign conversations to employees?

    Yes. Conversations can be assigned, enriched with internal notes, and followed up by the right employee.

  • Can I manage WhatsApp alongside other customer contact channels?

    Yes. WhatsApp is managed from the same central inbox as other supported online customer contact channels in Coosto Engage.

  • Can I report on WhatsApp conversations?

    Yes. You gain insights into message volumes, response times, conversation handling, and team performance.

  • How is WhatsApp activated?

    Coosto supports the activation and setup of the WhatsApp integration. Technical documentation is available in the Support Center.