TikTok's success formula: Go Viral or Go Home

What drives the success of TikTok? 
 

Whereas social media has become a filter on reality over the past years, TikTok brings back a sense of authenticity to the social media landscape. TikTok is an endless source of catchy video content, bringing us one step closer to reality. The content on this platform can be described as raw, real and realistic. Spending hours editing to create the perfect video? Forget it, TikTok fans would much rather take a peek into your reality.  

Another thing that makes the social media platform so popular: the user is in control of which content returns to the FYP page more often. TikTok's algorithm determines based on the viewing time per video which content is liked and which is not. Based on that, TikTok then shows similar content. For hours, users scroll through the endless stream of videos they find interesting. And therein lies the secret behind TikTok's success: it is incredibly addictive. As an organisation, this is the perfect opportunity to reach a large audience. 

Tip: Ready to get started with TikTok in Coosto? Don't wait any longer! Publish, analyze and monitor your TikTok content from one platform with Coosto.

TikTok as part of your content strategy

TikTok is here to stay. Ever since the popular video content app was launched, the number of users keeps rising. No wonder various social media channels are trying to copy the success factors on their platforms. Think of Instagram Reels and YouTube Shorts: these are obviously reactions to the success of the short video format on TikTok.

Moreover, it is the perfect opportunity to leverage video in your marketing strategy. Indeed, video content is ideal for boosting your reach and engagement. Sometimes that still seems a bit tricky, as many brands here run into the time and effort it takes to produce videos. But as mentioned, TikTok is not about "the perfect video’’. On the contrary, TikTok is focused on quick video content with various goals like entertainment, education or even as a medium to stay up to date about the latest news. The perfect chance for every brand to show itself.

That can be very simple, Blokker shows here. A new vase from the collection generates 155k views. A good example of a relatively simple video which hits the spot and manages to engage the audience.

@blokker Hoe leuk is deze roze tulpenvaas? Ook verkrijgbaar in het blauw! 🌷✨ #blokker #blokkernederland #blokkerfinds #tulpen #tulpenvaas #tulips #tulip #tulipseason ♬ Murder on the Dancefloor x Gypsy Woman by L BEATS - DJ L BEATS

Using TikTok trends to your advantage

TikTok is overloaded with trends; it's almost impossible to keep up. The good news: you don't necessarily have to. In fact, you don't have to be part of every single trend. It is more important to detect the trending TikToks that fit your brand and hop on to it. Give it an original twist to connect it with your brand.

And... in this whirlwind of trends, timing is key. There is nothing more painful than picking up viral TikTok videos too late and missing the boat.

Ryanair shows how it should be done. Many TikTokkers swear by the Stanley cup, which has reached cult status because of all the viral videos on TikTok, this hype accounts for hundreds of millions of views. At first, there is no obvious link between this viral water bottle and Ryanair, yet the airline cleverly manages to capitalise on it. 

@ryanair hand luggage essentials 🫶 🐐 #ryanair ♬ original sound - Ryanair

Create your own TikTok community 

TikTok is more than a social media platform, many users actively create, share and respond to each other's content, forming a tight-knit community also known as the TikTok Community. That sense of belonging and engagement is crucial for organisations which are building a loyal customer base. Because if TikTok can teach us anything, it's that a community is more valuable than ever and that's something you want to invest in as a company or organisation.

It's incredibly important to understand this dynamic between TikTok users and put your brand there in the right way to build your own TikTok community. The feeling of recognition, being heard and authenticity (yes, there it is again) are essential.

Manage your TikTok Business-account(s) with a social media tool

We understand it can be hard to keep all the balls up, especially if you also have to manage other channels separately. Do you want to incorporate TikTok effortlessly into your marketing strategy and get maximum results? A social media tool is the way to go. 

1. Plan and publiceer from one platform

With a smart social media planner you are able to manage, plan and publish from one tool. That's how you easily schedule all of your TikTok videos and other social media content from a content calendar. 

In Publish of Coosto you can quickly and efficiently schedule all of your social media posts. Label your posts per campaign, format or goal to make things even easier. 

2. Analyse the performance of your TikTok content

How do you know when you're successful on TikTok? That's where the numbers come in. Create reports to track your analytics on a weekly or monthly basis, or use a dashboard to scan your results real time. Compare all results in one overview and discover instantly which content works best for your audience.

Report is Coosto enables you to create reports and dashboards in a split-second, using templates or creating something from scratch. 

3. Create a community

A TikTok community is so much more than simply sharing the right content. Create a community enholds more than one way communication, meaning just posting your latest videos isn't going to get you there. Start engaging with your followers by responding directly to their comments and start building your own community. 

Engage of Coosto helps you to manage all engagements on TikTok and other social media platforms. Like, share and comment quickly on all incoming messages and engage with your followers and fans. 

Elevate your performance on TikTok to the next level?

Go viral and earn yourself a spot on the popular For You Page. With Coosto, your success on TikTok within your grasp. Publish, analyse en engage easily from Coosto's content & social media tool, to ensure you can spend your valuable time on creating new formats and creative videos.