More and more clients were asking us to add offline media to Coosto’s media channels. Much of the conversation data is publicly available, but a significant part is of course only published in print or hidden behind a paywall. Therefore, we recently started to collaborate with LexisNexis, which has enabled us to index national and international articles from newspapers and magazines. Several of our clients are already eagerly making use of the data.
We are proud to be collaborating with LexisNexis, the market leader in regards to offline media data access. We feel that we now can service our clients better. This is particularly true for PR and communication professionals, who can gain better insight into their organisational or brand image based on a more complete dataset. All analytical and alerting features are also available for offline media, so they can measure traditional news that is going viral online ánd online viral topics that are covered by the press.
You can now make use of a very complete range of international, national and regional newspapers, door-to-door papers and news magazines worldwide. Please contact us if you’re interested and we’ll answer all your questions.