Measuring your PR efforts

How do you measure PR at brand and campaign level?

White papers

A frequently asked question when measuring PR efforts is: what are we going to do with all these analytic possibilities? In our report we’ve outlined these options and their added values. This whitepaper will answer the top 3 questions:

  • Why is it important to use social media data?
  • How do you measure PR at brand level?
  • How do you measure PR at campaign level?