Measuring your PR efforts
How do you measure PR at brand and campaign level?
A frequently asked question when measuring PR efforts is: what are we going to do with all these analytic possibilities? In our report we’ve outlined these options and their added values. This whitepaper will answer the top 3 questions:
- Why is it important to use social media data?
- How do you measure PR at brand level?
- How do you measure PR at campaign level?